About Us

After the pandemic hit, Tonja and her family had to close the franchise boutique they had successfully built, established, and operated for nearly three years. Tonja was devastated, to say the least. She simply loved owning her own business, especially one with affordable, fashionable clothes.  Her friends always said she had "a closet of envy" and they loved to come to her for fashion advice, outfit ideas for special occasions and more!

Fashion had always been a passion of Tonja's, but she consistently focused on classy, timeless, pieces she could keep in her closet for years to come. Always stylish but simple, she wanted to share her fashion tactics with everyone. Truly missing her previous storefront, she spawned the idea of Simply Untamed. 

Our vision and mission are to empower women by simplifying their wardrobe and giving them the resources to feel like they can style themselves with confidence.

We will begin with monthly launches online, but we won't stop there. More to come. Stay Tuned! 

Simply Yours, 

Tonja